Social media isn’t a fad. It’s a fundamental shift in the way we communicate.
Erik Qualman’s new book “Socialnomics” from Wiley Publishing will be in stores and available online August 26.
By 2010, Gen Y will outnumber Baby Boomers — 96 percent of them have joined a social network.
1. All ideas compete on an equal footing
2. Contribution counts for more than credentials
3. Hierarchies are natural, not prescribed
4. Leaders serve rather than preside
5. Tasks are chosen, not assigned
6. Groups are self-defining and self-organizing
7. Resources get attracted, not allocated
8. Power comes from sharing information, not hoarding it
9. Opinions compound and decisions are peer-reviewed
10. Users can veto most policy decisions
11. Intrinsic rewards matter most
12. Hackers are heroes