Word of Mouth Marketing (WOMMA) Guidebook
The WOMMA has published a very insightful guidebook (60 pages, free download) on the different metrics related to word of mouth marketing campaigns and initiatives.
The guidebook can be downloaded from the WOMMA site.
Harnessing the Groundswel: Drive Your Business With Empowered Employees and Customers
Forresters’s Josh Bernoff and Ted Schadler have announced their new book “”Harnessing the Groundswell” — Not really a sequel to “Groundswell“, it focuses on individuals empowered by technology and how businesses can tap into that force for a better business performance.
Deconstructing authority in social context of a wired world
Clay Shirky continues to provide insightful comments about the changes permeating our society in the context of the fundamental changes brought forward by social media.
Algorithmic authority is the decision to regard as authoritative an unmanaged process of extracting value from diverse, untrustworthy sources, without any human standing [...]
Social media isn’t a fad. It’s a fundamental shift in the way we communicate.
Erik Qualman’s new book “Socialnomics” from Wiley Publishing will be in stores and available online August 26.
By 2010, Gen Y will outnumber Baby Boomers — 96 percent of them have joined a social network.
The survey of 5,000 U.S. social media users found that Facebook members were the most loyal among regular users of the four major social networking service (SNS) destinations - Twitter, MySpace and LinkedIn being the other three - and that they also saw the most value in the hugely popular service.
“The book examines the powerful forces driving this social e-revolution, describes the equally powerful reactions to it, and makes predictions about its far-reaching consequences. As the bookʼs subtitle states, Throwing Sheep in the Board is about how the Web 2.0 revolution is transforming your life, your work, and your world.” (*)
An animation depicting the excellent [...]
1. All ideas compete on an equal footing
2. Contribution counts for more than credentials
3. Hierarchies are natural, not prescribed
4. Leaders serve rather than preside
5. Tasks are chosen, not assigned
6. Groups are self-defining and self-organizing
7. Resources get attracted, not allocated
8. Power comes from sharing information, not hoarding it
9. Opinions compound and decisions are peer-reviewed
10. Users can veto most policy decisions
11. Intrinsic rewards matter most
12. Hackers are heroes
The way I see it, collaboration is the antithesis of winning. Players in a game can be focused in terminating the game by winning or by declaring once side as the loser. In collaboration, all players are focused intently in keeping the game going.
Wikipedia is indeed a finite game, but has embodied many traits of an infinite game. [...]
The way work gets done is by people working with people, “bouncing ideas” off each other, tapping into each other’s expertise, leveraging each other’s knowledge and insights, re-purposing each other’s output. Any collaboration solution should give a rich picture of the people behind the work. It should connect people and give them a full picture of each other. When people have the context of the who, what, when, where and why of the others they are working with, it builds the level of trust they have in each other and results in greater teamwork and higher quality work.
From Seth Godin’s blog:
Mass marketing created an angry, selfish beast, a hungry one, one that demanded to be fed. So marketers fed it, they fed it with any ads they could find. And when they couldn’t find ads, they spammed us. All in the name of commerce, all because they’re doing their job.
Things have changed, far more dramatically than most people realize. Not just what marketers buy, but what the media does all day, and what marketers build, and what we get paid to do and what and where we pay attention…