“As a Director of Marketing, what’s the #1 thing you need to figure out about the web?”
This is a question that was recently posted at the Marketing Executives Group at LinkedIn, and the responses to that question are very revealing. But was it the right question to ask in the first place?
Word of Mouth Marketing (WOMMA) Guidebook
The WOMMA has published a very insightful guidebook (60 pages, free download) on the different metrics related to word of mouth marketing campaigns and initiatives.
The guidebook can be downloaded from the WOMMA site.
Social media isn’t a fad. It’s a fundamental shift in the way we communicate.
Erik Qualman’s new book “Socialnomics” from Wiley Publishing will be in stores and available online August 26.
By 2010, Gen Y will outnumber Baby Boomers — 96 percent of them have joined a social network.
“The book examines the powerful forces driving this social e-revolution, describes the equally powerful reactions to it, and makes predictions about its far-reaching consequences. As the bookʼs subtitle states, Throwing Sheep in the Board is about how the Web 2.0 revolution is transforming your life, your work, and your world.” (*)
An animation depicting the excellent [...]
From Seth Godin’s blog:
Mass marketing created an angry, selfish beast, a hungry one, one that demanded to be fed. So marketers fed it, they fed it with any ads they could find. And when they couldn’t find ads, they spammed us. All in the name of commerce, all because they’re doing their job.
Things have changed, far more dramatically than most people realize. Not just what marketers buy, but what the media does all day, and what marketers build, and what we get paid to do and what and where we pay attention…