How do we assess data? What are we biased to see? How many times we miss the obvious?
From Jack Uldrich’ blog:
“Consider the case of Abraham Wald. During World War Two, he and a team of researchers were charged with protecting Allied bombers from German guns. As part of their work the researchers diligently recorded [...]
Word of Mouth Marketing (WOMMA) Guidebook
The WOMMA has published a very insightful guidebook (60 pages, free download) on the different metrics related to word of mouth marketing campaigns and initiatives.
The guidebook can be downloaded from the WOMMA site.
Harnessing the Groundswel: Drive Your Business With Empowered Employees and Customers
Forresters’s Josh Bernoff and Ted Schadler have announced their new book “”Harnessing the Groundswell” — Not really a sequel to “Groundswell“, it focuses on individuals empowered by technology and how businesses can tap into that force for a better business performance.
Deconstructing authority in social context of a wired world
Clay Shirky continues to provide insightful comments about the changes permeating our society in the context of the fundamental changes brought forward by social media.
Algorithmic authority is the decision to regard as authoritative an unmanaged process of extracting value from diverse, untrustworthy sources, without any human standing [...]
From Seth Godin’s blog:
Mass marketing created an angry, selfish beast, a hungry one, one that demanded to be fed. So marketers fed it, they fed it with any ads they could find. And when they couldn’t find ads, they spammed us. All in the name of commerce, all because they’re doing their job.
Things have changed, far more dramatically than most people realize. Not just what marketers buy, but what the media does all day, and what marketers build, and what we get paid to do and what and where we pay attention…