• misc

    Posted on January 29th, 2010

    Written by jossi fresco

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    Missing the obvious

    Missing the obvious

    How do we assess data? What are we biased to see? How many times we miss the obvious?
    From Jack Uldrich’ blog:
    “Consider the case of Abraham Wald. During World War Two, he and a team of researchers were charged with protecting Allied bombers from German guns. As part of their work the researchers diligently recorded [...]

  • social media

    Posted on December 31st, 2009

    Written by jossi fresco

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    We need better questions

    We need better questions

    “As a Director of Marketing, what’s the #1 thing you need to figure out about the web?”

    This is a question that was recently posted at the Marketing Executives Group at LinkedIn, and the responses to that question are very revealing. But was it the right question to ask in the first place?