An excellent Survey from Alterian “offers insight into the methods and investments that marketers are currently exploring and implementing to engage with their customers”, namely a study related to the application of social media to marketing.
“As a Director of Marketing, what’s the #1 thing you need to figure out about the web?”
This is a question that was recently posted at the Marketing Executives Group at LinkedIn, and the responses to that question are very revealing. But was it the right question to ask in the first place?
Word of Mouth Marketing (WOMMA) Guidebook
The WOMMA has published a very insightful guidebook (60 pages, free download) on the different metrics related to word of mouth marketing campaigns and initiatives.
The guidebook can be downloaded from the WOMMA site.
Deconstructing authority in social context of a wired world
Clay Shirky continues to provide insightful comments about the changes permeating our society in the context of the fundamental changes brought forward by social media.
Algorithmic authority is the decision to regard as authoritative an unmanaged process of extracting value from diverse, untrustworthy sources, without any human standing [...]
Social media isn’t a fad. It’s a fundamental shift in the way we communicate.
Erik Qualman’s new book “Socialnomics” from Wiley Publishing will be in stores and available online August 26.
By 2010, Gen Y will outnumber Baby Boomers — 96 percent of them have joined a social network.
Barb Dybwad provides a very useful list of 26 locations from which content released under the Creative Commons and free licenses (such as GDFL) can be downloaded to enhance blog posts, social media sites, and the like.
Read more @ Mashable
The survey of 5,000 U.S. social media users found that Facebook members were the most loyal among regular users of the four major social networking service (SNS) destinations - Twitter, MySpace and LinkedIn being the other three - and that they also saw the most value in the hugely popular service.
“The book examines the powerful forces driving this social e-revolution, describes the equally powerful reactions to it, and makes predictions about its far-reaching consequences. As the bookʼs subtitle states, Throwing Sheep in the Board is about how the Web 2.0 revolution is transforming your life, your work, and your world.” (*)
An animation depicting the excellent [...]
1. All ideas compete on an equal footing
2. Contribution counts for more than credentials
3. Hierarchies are natural, not prescribed
4. Leaders serve rather than preside
5. Tasks are chosen, not assigned
6. Groups are self-defining and self-organizing
7. Resources get attracted, not allocated
8. Power comes from sharing information, not hoarding it
9. Opinions compound and decisions are peer-reviewed
10. Users can veto most policy decisions
11. Intrinsic rewards matter most
12. Hackers are heroes
Social Media Technorati leads