Experiments are good — only if reversible.
If our experimentation becomes permanent, that’s not an experiment, but a decision.
Problem is we sometimes forget to make the distinction.
And we end up either being afraid to experiment because we think it will become permanent, or we end up making decisions which are permanent, when we think we [...]
How do we assess data? What are we biased to see? How many times we miss the obvious?
From Jack Uldrich’ blog:
“Consider the case of Abraham Wald. During World War Two, he and a team of researchers were charged with protecting Allied bombers from German guns. As part of their work the researchers diligently recorded [...]
An excellent Survey from Alterian “offers insight into the methods and investments that marketers are currently exploring and implementing to engage with their customers”, namely a study related to the application of social media to marketing.
“As a Director of Marketing, what’s the #1 thing you need to figure out about the web?”
This is a question that was recently posted at the Marketing Executives Group at LinkedIn, and the responses to that question are very revealing. But was it the right question to ask in the first place?
Word of Mouth Marketing (WOMMA) Guidebook
The WOMMA has published a very insightful guidebook (60 pages, free download) on the different metrics related to word of mouth marketing campaigns and initiatives.
The guidebook can be downloaded from the WOMMA site.
Harnessing the Groundswel: Drive Your Business With Empowered Employees and Customers
Forresters’s Josh Bernoff and Ted Schadler have announced their new book “”Harnessing the Groundswell” — Not really a sequel to “Groundswell“, it focuses on individuals empowered by technology and how businesses can tap into that force for a better business performance.
Deconstructing authority in social context of a wired world
Clay Shirky continues to provide insightful comments about the changes permeating our society in the context of the fundamental changes brought forward by social media.
Algorithmic authority is the decision to regard as authoritative an unmanaged process of extracting value from diverse, untrustworthy sources, without any human standing [...]
Thank you, Life, for you gave me so much.
You gave me two stars for eyes and when I open them
I can perfectly distinguish black from white
And up above in the skies the constelations
And in the crowds the man I love.
Alain de Botton examines our ideas of success and failure — and questions the assumptions underlying these two judgments. Is success always earned? Is failure? He makes an eloquent, witty case to move beyond snobbery to find true pleasure in our work.
