• misc

    Posted on January 29th, 2010

    Written by jossi fresco

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    Missing the obvious

    Missing the obvious

    How do we assess data? What are we biased to see? How many times we miss the obvious?
    From Jack Uldrich’ blog:
    “Consider the case of Abraham Wald. During World War Two, he and a team of researchers were charged with protecting Allied bombers from German guns. As part of their work the researchers diligently recorded [...]

  • social media

    Posted on January 21st, 2010

    Written by jossi fresco

    Tags

    Are you ready to engage

    Are you ready to engage

    An excellent Survey from Alterian “offers insight into the methods and investments that marketers are currently exploring and implementing to engage with their customers”, namely a study related to the application of social media to marketing.